Brand Strategy
“A successful brand is a living entity with human-like qualities that interacts and builds relationships with others by adding value.”
Han Byul’s deep understanding of the intersection between Brand Strategy and Product Design is at the foundation of her specialty—creating powerful and sensible corporate identities and extending this brand experience digitally through intuitive yet distinctive interaction designs.
To learn more, view slides from the Brand Strategy workshop she conducted at NYU Stern's Marketing Mix, 2014.
